Rachel Wallis

Introduction

CJP Flooring, a flooring solutions provider, needed their first-ever website to establish an online presence and showcase their services. Without an existing site, the challenge was to build a platform from the ground up that reflected their brand and effectively communicated their offerings.

As the lead designer, I focused on creating a clean, user-friendly layout with high-quality visuals and straightforward navigation. The launch of the website has significantly improved customer engagement and inquiries.

Challenge

With no existing website or digital presence, CJP Flooring needed a platform to promote their services and build credibility. The challenge was to design a site that would appeal to potential clients, be easy to navigate, and present the company as a trusted provider.

Solution

I designed and developed a modern, mobile-responsive website using Framer. The site features intuitive navigation, high-quality images of completed projects, and clear service descriptions. Prominent calls-to-action ensure users can easily get in touch or request quotes.

Process

Discovery: Conducted meetings with the client to understand their goals, target audience, and key services.
Content Planning: Collaborated with the client to gather service details and select imagery to highlight their work.
Design: Created wireframes and high-fidelity prototypes in Framer, focusing on usability and visual appeal.
Development: Built the website with responsiveness in mind to cater to both desktop and mobile users.
Delivery: Walked the client through the finished product, incorporating feedback before the final launch.

Impact

The launch of CJP Flooring’s first website has provided the business with an essential online presence, resulting in increased customer inquiries and improved visibility in their local market. The professional design has helped establish trust with potential clients.