Feefo’s digital products had grown over time, but without a unified design system, inconsistencies in design, slower development times, and fragmented collaboration became significant challenges. To address these issues, I led the redesign of their design system, focusing on improving component consistency, creating a robust set of design tokens, and collaborating closely with engineering to implement a scalable component library in Storybook.
Feefo’s existing design system was outdated, lacked scalability, and led to inefficiencies in both design and development. Key challenges included:
The solution involved a comprehensive overhaul of the existing design system with a focus on scalability, consistency, and usability for both designers and developers:
The redesign process was highly collaborative, iterative, and user-focused:
The new design system has significantly improved Feefo’s digital product development process: