Introduction
RGW Heating & Plumbing, a local plumbing service, wanted a modern website that would attract more customers and improve their online presence. The existing site was outdated, difficult to navigate, and lacked clear calls-to-action.
As the lead designer, I focused on creating a user-friendly layout, ensuring mobile responsiveness, and improving overall usability. The client was thrilled with the result, which led to a noticeable increase in customer inquiries.
As the lead designer, I focused on creating a user-friendly layout, ensuring mobile responsiveness, and improving overall usability. The client was thrilled with the result, which led to a noticeable increase in customer inquiries.
Challenge
The previous website was cluttered, hard to navigate, and didn’t effectively showcase RGW’s services. The goal was to create a clean, modern site that made it easy for users to find information and contact the business.
Solution
I developed a straightforward, mobile-responsive website with intuitive navigation and clear service descriptions. Strategic placement of call-to-action buttons and a simplified contact form ensured users could easily reach out.
Process
- Discovery: Discussed client needs and preferences to understand their vision.
- Design: Created wireframes and visual designs focusing on clarity and ease of use.
- Development: Built a responsive website optimised for both desktop and mobile users.
- Delivery: Conducted a walkthrough with the client and refined the site based on feedback.
Impact
The client was extremely pleased with the redesign, noting increased website traffic and more customer inquiries through the online contact form.
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