<h5>Transform Your Website</h5>
<p>Take the steps to turn your website into a valuable business asset.</p>


There is a good chance your website is failing you — yes, really*.
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There is a good chance it’s not doing what you think it should. Sure, it might look good, be responsive, and even have the right content. But without a clear purpose, your website is little more than a pretty picture, or maybe a potted plant, something nice to look at but not much more than that.
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<i>*some awesome websites do exist.</i>


Why Websites Fail

Here’s the hard truth: a website without a specific goal is useless. And chances are, if you haven’t taken the time to define the purpose of your website and align it with your business objectives, it’s already falling short.
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This article will guide you through the process of evaluating your website’s purpose and help you turn it into the powerful tool it was meant to be.
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<strong>Why Many Websites Fail</strong>       <br />
There are millions of websites out there, yet so many of them don’t serve a clear purpose. They exist because someone told you a website is essential for business (and they’re right, it is), but beyond that, no real thought was given to what the website should actually do.
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Websites aren’t magic: A website isn’t a one-size-fits-all tool that will magically generate leads or close sales just because it’s online.
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<strong>So, why does your website exist?</strong>       <br />
Is it just because you were told you needed one? Because everyone has one. Or do you have a clear need, with measurable goals in place for what you want your website to achieve?
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Here’s where many business owners, designers, and developers get stuck.
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They think of their website as a digital platform where they can dump all their content, services, and products, hoping it will somehow magically work. But for a website to be useful, you need to define its purpose. Without a clear, focused goal, your site is nothing more than a glorified virtual business card.


Importance of Purpose

## Steps to Define Your Website's Purpose

1. **Assess Current Website**
2. **Set Specific Objectives**
3. **Design with Intent**

Transform your website into a business-driving tool.


Steps to Improvement

Why is your website useless?

 <h5>Evaluating Your Digital Product's Foundation</h5> <p>Understanding your current platform's strengths and weaknesses is the first step toward effective digital transformation.</p> 

Fixing the Foundation: Is Now the Right Time to Pause Your Development?

 <h5>The Importance of Favicons in SEO</h5> <p>While favicons don't directly influence search rankings, they play a crucial role in user experience and can indirectly impact SEO by improving click-through rates and brand visibility.</p> 

SEO: What is a favicon and why do I need one?

 <h5>Enhancing Team Collaboration</h5> <p>Implementing a design system bridges the gap between design and development, ensuring cohesive and high-quality product outcomes.</p> 

Developer vs Designer: How Design Systems Enable Painless Collaboration

 <h5>Building Better Digital Products</h5> <p>Fixing the foundation of your digital product with a robust design system ensures scalability, consistency, and efficiency across teams.</p> 

Why (and How) You Need to Fix the Foundation to Build Better Digital Products

 <p>Remember that creativity is at the core of graphic design. Embrace your creativity, experiment with different ideas, and think outside the box to create unique and impactful designs. Don't be afraid to take risks and push the boundaries of traditional design. Steve Jobs once said:</p> <blockquote>Design is not just what it looks like and feels like. Design is how it works. So go ahead, unleash your creativity, and embark on your path to becoming a graphic designer! </blockquote> <p>In addition to the aforementioned steps, other important aspects of becoming a graphic designer include networking with industry professionals, staying updated on design trends and technologies, and continuously learning and improving your skills.</p> <p>Becoming a graphic designer is an exciting journey that requires dedication, hard work, and a genuine passion for design. By following these 10 simple steps, you'll be well on your way to establishing yourself as a skilled graphic designer and opening doors to a rewarding and fulfilling career.</p> 

Play to Your Strengths and Supercharge Your Business

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Rachel Wallis

Hi! I’m Rachel Wallis

Skills & Tools

UI Design

Design Systems

UX Research

Wireframing

Frontend Development

Software/Tools

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